Colorado Craft Makers Change Beers To Meet Consumer Needs

FORT COLLINS– Tina Peters understood the need for change after a long day in the brewhouse.

The basic supervisor and co-owner at Fort Collins Brewery strolled into the tavern for a beer, as she and her coworkers often do at the end of a shift. However she didn’t see anything she desiredwished to consume.

“At the end of the day … we felt that a lot of beers on the present FCB docket were not things that we wanted to go down and order,” she said. “We actually desired to come down and be so excited about exactly what our options were.”

The blunt admission from the name brewery in this Colorado craft beer haven encouraged Peters to release a total overhaul this year, with all brand-new beers and packaging.

“It’s definitely extremely tryingattempting to say we are going to scrap 15 years of experience and begin from scratch,” she said in a current interview.

Fort Collins Brewery is just one of a handful of Colorado craft makers taking a new appearancea makeover at their beer list as the tastes buds and preferences of customers progress amidst the industry’s blowing up development. The appeal of India pale ales is pushing the limitation on jumped brews, and sours and high-gravity beers are attracting a cult following.

This month, Great Divide Developing debuted a new variation of its Denver Pale Ale, transforming the pillar from a malt-forward English-style beer to an American-style that is lighter in color with a crisp taste and more dominant hop taste.

The change is indicated by a brand-new can design with a vibrant mural that encapsulates what it means to live in the beer’s home city.

“This city has actually altered a lot given that we first launched Denver Pale Ale nearly 20 years earlier, therefore have the tastes buds of craft beer drinkers,” said Brian Dunn, Great Divide founder and president, in revealing the modification. He included: “We chose it was time to update the beer to much better represent everything that this city has actually ended up being.”


Posted on June 30, 2016, 8:27 AM By
Categories: Finance & Lending Tags: